Why advertise & sell a business on BizBen?

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Reach 80,000 viewers daily (mostly business buyers) |
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80% of all BizBen visitors are active, motivated buyers |
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Over 50% of business buyers ONLY use BizBen to search on |
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BizBen is quoted regularly in California newspapers & media |
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Online since 1994 - the oldest site selling businesses |
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No hidden fees or commissions - just one low advertising fee |
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Confidential & secure: sell your business confidentially |
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Your payment information is highly protected at all times |
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Upgrade your ad anytime - past paid advertising is credited |
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Takes just minutes to place your ad on BizBen |
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We Accept: Visa, Mastercard, AMEX, Discover |
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Access your ad 24/7 for revisions, upgrades etc. |
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Who advertises on BizBen.com?

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small business owners |
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business brokers and agents |





BizBen Fast Facts

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50% of small business buyers only search on BizBen.com |
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80,000 viewers daily |
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First online listing site - since 1994 |
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Experts able to assist you in your online advertising efforts |
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Included In Search Results Immediately
By business type, geographic area, & other factors
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Included In Daily Email Reports & Instant Email Alerts
Your ad is sent out immediately to business buyers after placement
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Included In RSS Feed
Your ad is included in our network of small business sites
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Added To New Listings Page
Your ad is added immediately to our New Listings page
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Unlimited Ad Copy
Feel free to add as much copy as you want
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Comprehensive Ad Stats
See how many viewers reviewed your ad, emails received, etc.
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Downloadable Forms & Agreements
FREE access to all forms (for selling) in your ad account
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Business Wanted To Buy
FREE access to business wanted postings in your ad account
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Revise Your Ad Anytime - 24/7
Log in anytime to BizBen and revise your ad
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Top Tier Ad Placement On Search Results Pages
By geographic area, type, category, & keyword searches, etc.
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Photos (optional) Of Business Being Sold
4 photos at top of line ad & slideshow on the ad details page
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Banner Ad
Banner strategically placed on pages linked to your ad's details
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Expert Ad Review For Intensive Exposure
Ad review and clearance by a BizBen advertising consultant
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Expert Ad Consulting By A Top BizBen Ad Consultant
Custom resources to complete your deal, forms, ad text & optimization
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Added Exposure On The Syndicated BizBen Blog
Your business is featured on the BizBen blog & News, Notes, & Tips Section
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FREE Standard Ad Renewals
Unlimited Standard Ad Renewals
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Business Valuation & Deal Structure Analysis
Feedback on your business valuation & deal structure
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Pre-Qualification For Business Purchase Financing
Get professionally pre-qualified (sell-side), opens the door to more buyers
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Expert Feedback On Questions During The Selling Process
Access to our panel of experts if you have a question
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BizBen Podcast Interview (Optional)
15-20 minute interview on BizBen Podcast: Increased Exposure
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Select An Advertising Plan (click to select)
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Fast Track Advertising |
Banner & Resource Advertising |
Business Broker And Agent Multi Ad Programs
Sample Search Results

Advertising On BizBen.com: Frequently Asked Questions About Advertising |
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Questions:
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Click On Any Question To Link To It's Answer Lower On The Page
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Q: |
What is BizBen.com? |
A: |
BizBen.com is an online marketplace that matches business buyers with sellers of existing businesses for sale. In addition, BizBen offers resources, articles, live workshops, online webinars, a syndicated blog, and a podcast on the topic of buying and selling small to mid-sized businesses.
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Q: |
Why should I use BizBen to sell my business? |
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The key to quickly selling your business for the highest price possible can be summed up in three words - Exposure, exposure, exposure! The most exposure you can get for your business the more successful you will be in trying to sell it, and BizBen delivers eager, motivated business buyers quickly! Advertising on BizBen is easy and fast - go to sell a business to place an ad.
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Q: |
Do I have to pay a commission or any additional fees if I find a buyer for my business on BizBen? |
A: |
Absolutely not. There are no hidden commissions or fees. Our advertised prices are all you will ever pay to sell your business on BizBen.com. BizBen is the most effect and least expensive method of reaching the right buyers and selling a business.
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Q: |
How does BizBen generate traffic to their website? |
A: |
BizBen reaches hundreds of thousands of potential buyers each month with its advertising & marketing campaigns throughout online & print mediums. Since our company has been assisting those selling businesses since 1994 we have a huge following of buyers - over 60,000 daily! Our listings are also fed via RSS feed to a network of small business sites and resources. This means you will get more exposure for your business with BizBen than with other media. Plus, BizBen is extremely affordable so you don't spend a fortune trying to generate interest in selling your business.
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How do I create a business for sale ad? |
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To create a new ad to sell your business, click on Sell a Business. Follow the directions to create your ad - determine which advertising program best fits your needs and expectations - there approximately 3 steps, and we accept all major credit cards to complete your ad placement process. Your business for sale will be added to our online database in a matter of minutes.
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Q: |
How much does it cost to to advertise a business for sale listing? |
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Listing a business or opportunity on BizBen.com is very economical. You have several options for selling your business, and one is sure to fit your budget. To see the costs and programs for individual ads go to our sell a business page. For brokers and agents with mutiple listings (ads) please refer to our multiple listings ad rates page.
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How long does it take for my new business for sale listing to be posted on BizBen? |
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To assure quality listings, we review every new listing being posted on BizBen. Your ad will appear immediately in the New Listings section while we make sure your new ad is placed in the appropriate areas and catagories on BizBen making it easier for potential buyers to find and contact you about your business for sale. Unlike other webites your ad on BizBen usually only takes between 30 minutes to 3 hours (depending on the number of new listings being posted at the time) to get reviewed and fully distributed into our network!
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Q: |
When writing an ad for BizBen what are the most important factors? |
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First you want to include as much possible information as possible (as much as confidentiality will allow provided that it is important) in your ad - talk about the history of the business, where its at now, and the potential in the future. Buyers also want to know about: lease factors, number of employees, geographic area, competitive factors, etc. We have found the advertisers who write a comprehensive ad are usually the ones who get the best response from the most number of motivated buyers.
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How do I modify my business for sale ad on BizBen? |
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You can update and modify your BizBen business for sale ad at any time - 24/7. To do so, go to the Advertising Log In page and enter your User Name & Password. You will then see your advertising account where you can revise your ad, see your advertising stats, emails received concerning your ad and other important data.
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What is the term of my business for sale ad? |
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You determine the time period of your ad (Standard or Fast Track) you select one, two, or a three month run. You can "turn-off" your ad at anytime by making it inactive if you want to turn off your ad if lets say you are in escrow and you want to limit or eliminate calls or emails for a period of time.
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Should I include the purchase price and other financial information in the ad? |
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Yes you should. Why waste anyones time and have them call you and waste your time if the price isn't close to what buyers are searching for. Also have someone assist you to realistically figure out the adjusted net income of the business (for the previous three years) - this is one of the most important numbers to potential buyers (and usually the price of the business is some multiple of this number). Some of the more successful business for sale ads on BizBen include in the long description field the last three years of these numbers: Gross Sales, Adjusted Net Income, Inventory Amounts, Accounts Receivable, Accounts Payable (if any), working capital required for a new buyer, etc. Put some effort into this information - it will make the sale of a business much faster and easier on everyone.
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How will the sale of my business be kept confidential? |
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Most buyers will be understand they will need to sign a non-disclosure agreement before reviewing any imformation about the sale of your business. Only a limited amount of information should be disclosed prior to determining if the potential buyer is either legitimate or capable of completing the transaction. BizBen offers advertisers an example of a Confidentiality Agreement or Non-Disclosure Agreement (NDA) in the Advertising Managment section when you log into your BizBen account.
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Q: |
How long should I expect it to take to sell a business? |
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Surveys have found that the national average is approximately six months from your decision to sell to the actual closing. Advertising a business for sale on BizBen usually takes between one to three months from start to finish. The amount of time it will take to sell your business may vary significantly from this average depending upon a number of factors. These factors include deal structure, the time of year, the true value of the business versus the asking price, the size of the business and the local market. The most important factors are usually price and the ability to effectively locate qualified, motivated business buyers. Also very important is the level of exposure you give your listing - make sure you review the BizBen Fast Track advertising program - designed for those looking to sell a business quicker and with usually a much higher response from buyers.
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When is the right time to sell my business? |
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Timing is very important. Your business should be performing well and the likelihood that your customers will remain with the new business owner(s) should be good. The less uncertainty a buyer has to evaluate the better. Buyers will reduce their bid if an important contract may be expiring soon. In addition, buyers will want to be able to accurately predict the business's material costs. Advance planning is also an important part of making sure your business is performing well. Many times business owners manage their business expenses to reduce their taxes. Although this is certainly a legitimate business strategy, many times buyers rely on income as reported in the tax return to serve as the basis for valuing the business. Some experts thus recommend a more arm's length approach to tax accounting in the years immediately prior to the sale of a business. It is also important to allow enough time for the transaction. If the seller has time pressures, he or she may have to accept a lower price. Another factor in finding the right time to sell your business is for you personally to be prepared for a significant change. As the owner and primary decision maker, you must be willing to separate yourself from your business. Other factors over which you have less control are the level of mergers and acquisitions activity in your industry and general economic trends.
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Q: |
How does BizBen differ from a business brokerage company? |
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BizBen.com does not directly represent the purchase or sale of any business like most traditional business brokerage companies. Instead, we provide a forum for independent business owners, brokers, and franchisors to advertise and sell their businesses to potential business buyers.
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How do I remove my business for sale listing? |
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You can remove your ad at anytime by logging into your advertising account and the making your ad "inactive" or deleting it.
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Can I upgrade my advertising at any time? |
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Yes, you can upgrade your advertising on BizBen at anytime by calling toll free 866-270-6278, we will prorate and upgrade your advertising right over the phone.
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Is my email address displayed in my BizBen ad? |
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No, due to confidentiality your email address is "masked" or hidden behind our online form for potential buyers to contact you by email - they will not know your email address unless you respond to their email to you from BizBen.
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Q: |
Can I add a logo or line art instead of pictures of my business in my Fast Track ad? |
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The whole idea of pictures with your ad is to show potential business buyers what your business looks like and give your ad more exposure, therefore we only accept pictures of the business - no logos, line artwork etc. We need 4 pictures in jpg / landscape (horizontal) orientation. At the time of ad placement we will inform you to what email address to email us your pictures of the business.
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How many & in what format should my pictures be in for my Fast Track ad? |
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Pictures for the Fast Track program should be in jpg format and in landscape mode. The pictures should be at least 420 pixels wide. We will resize them to the correct size and best suited for the site. Please phone your Fast Track advertising account representative and they will let you know where to email 4-6 pictures for your Fast Track ad on BizBen.
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Past Testimonials From Advertisers Like You |
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Thanks for the great site. It generated several "deals" in the first few weeks, all I had to do is choose the best one!
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Clay Reid, Owner, Printing Company |
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Just closed escrow on a business for sale I advertised with you for less than 3 weeks! Sold if for full price - it was a beauty products distribution company, in the little time I had it advertised with you I received 6+ emails, 28 phone calls and over 480 buyers saw it online on your site www.bizben.com! Thanks again - this makes 2 businesses I have sold on your site this year! Will definitly recommend your services to others. |
Michael Mogharabi, Agent, REMAX Commercial |
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We have received tons of response to our FAST TRACK Ad and have had several offers to purchase so far, thanks for the great program. |
Jim K., Business Owner/Seller, Door Manufacturing Co. |
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We are in escrow with the liquor store with real estate we had advertised with you - after only 1 week on your site! Putting in another ad today for a gas station. We get an excellent response to all the advertising we do on your website - I will spread the word to other agents how well your website advertising works! |
Adam, Aprim, Agent, Prudential Commercial Real Estate |
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Well, It looks like we are well on our way to a sale, thanks to BizBen! The upgrade to the Fast Track Ad Program really did the trick. Can you mark my ad as "In Escrow", so if I have to I can restructure. Thanks!
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D. Gardner, Business Owner |
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We have just completed the sale of our business, and want to thank you and BizBen for helping us to find a buyer who will continue our business and make it grow to even more of a success than it currently is. One of the things that clearly caught us by surprise was during the last, frenzied week of activity. The buyer decided to take over our studio 5 days sooner than expected, so we had to rush through things like making final arrangements with the landlord. The latter was great, but one thing that occurred to me was how delicate all the little parts that go into selling a business must fall into place for the whole thing to go through. There are issues of buyer financing, landlord negotiations, transfer of services like phones, websites, insurance, suppliers, etc. etc. If I had to do this all over again, I would have had a checklist available, and been prepared with all paperwork and phone numbers, ready to go. |
Valerie S., Owner/Seller, Northern California |
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Just wanted you to know how thrilled we are with the results of our FAST TRACK Ad we have with you. After starting the ad only 3 weeks ago we have received over 18 emails, and over 44 phone calls - and now have 3 offers on our business, one for all CASH! Thanks for your great website - perfect for business owners who are looking to sell their business and got alot of results! |
L&L, Persson, Business Owner/Seller, Moving & Shipping Box Store |
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I wanted to let you know that I have been successful in selling my business through California Businesses For Sale. This was done in record time through your company.
A business broker had my company listed for over 6 months and did not bring me any really serious buyers. The people who called from your internet site and publication, however, were plentiful and serious.
I've actually referred several people to you because of my fast and successful results. Thank you for your help and continued follow through. |
P Smith, Business Owner, San Diego Area |
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You can stop my ad from running - I sold my business! I received from serious business buyers well over 8 emails and 25 phone calls on my business for sale I had advertised with you on the FAST TRACK Advertising Program! The ad only ran for 3 weeks before I sold it. Thank you for your services . . . |
Aijaz Khan, Business Owner/Seller, Cellular Phone Store |
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We just wanted to take this opportunity to thank both you and your company on the results that we received using Bizben. We were shocked to get our first call within the first hour the site went up. Not only did you delivery the amount of traffic looking at the site you promised, your help in assisting us to setup and write the ad properly was a major contributing factor in the success of selling this business in the time frame it sold. We were in escrow two weeks after the ad went live. We think your company offers a wonderful alternative to business owners who want to take there own destiny in their hands. We have never sold a business before and with your guidance it was easy and we learned a lot. Thank you once again for the support you gave us and for allowing us the peace of mind of selling our business on our terms. |
Christina & Harry Krikorian, Business Owners/Sellers |
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We get the most response from your media than any other place we advertise our business lisings - thought you should know. |
Gordon Wiser, Agent, CB Properties |
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We received over 50 responses for the market we have advertised with you, a much better response than in our local newspaper advertising . . . |
Marshall Pryor, Agent, REMAX Gold Commercial |
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We just finalized the purchase agreement/deposit with my original buyer, so the ad can be removed. If our sale does not go through, I would not hesitate to go right back to the Fast Track ad - it is clear that advertising this way catches peoples attention. Thanks for your help! |
John Eggert, Business Owner, Seller |
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My business is in escrow so I don't want to renew at this time. Thank you for the reminder however. My buyer found the business through my ad on your website. Thank-you!
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Richard Beeth, Business Owner |
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Thank you for your help with selling my business. I have sold it and have moved to Hawaii. Thanks again. |
S. Morningstar, Owner, Heating & Appliance Repair Service |
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I sold my business from your service. I would recommend your service to any business owner who was thinking of selling their business. We are still getting tons of calls even after it has sold!! Appreciate all you have done. |
Nayef Abousoud, Business Owner, Liquor & Deli Store |
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Just wanted to let you know that the ad we placed with BizBen.com has produced the best results for our advertising dollar to date.
We located a buyer for our Oakland location within 30 days of running the ad. We are now placing an ad for our Los Angeles location and anticipate similar results.
We highly recommend your FAST TRACK Advertising Program to anyone selling a business. |
Duke Thorson, CEO, SealMaster-Manufacturing & Distribution |
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Just got an offer on my business after one month in the FAST TRACK Advertising Program, have had other people inquire and know that it will soon sell. just an update for you - 3 weeks later. It sold with escrow closing in approximately 2 weeks. We received over 20 emails and 100 phone calls on our ad in the FAST TRACK Ad Program. You helped me achieve selling my business in under 3 months from start to finish!!!! |
B Dickens, Business Owner/Seller, Print & Copy Shop |
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Our coin laundry is in escrow now! We got from your website over 4 calls a day from business buyers, have had 25 emails, and over 1000 people see our ad over the 3 month advertising run in your media! |
Michael Stein, Business Owner/Seller, Coin Laundry |
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I have sold 3 listings this year so far this year, one a gas station which received over 150 inquiries from you media and an auto service related company that also got a great response. We get continual activity off the California Businesses For Sale website and probably get the best response from your website versus any other business for sale related website we advertise on, your site is the best! |
Tom Burke, Business Broker, Sunbelt Business Brokers |
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Got a great response to our furniture manufacturing ad in your website - I feel we should be selling it very soon! You were right you definitly get alot more calls with your website in than in any local newspaper etc. On this ad we received over 700 hits, 60+ phone calls, and over 10 emails in response with advertising with your! |
Robert Lyon, Business Broker, Robert Lyon Business Brokerage |
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Your California Businesses For Sale website is truly awesome. Prior to putting an ad on your website, I had put ads in several local newspapers and also a few national newspapers. I hardly received any response at all. The responses I did get were a bunch of unqualified, inexperienced browsers. Once I put an ad in your media - website and print media, I received over 165 inquires from qualified buyers from all over California and a few other states.
Thank you for all the time and energy that you personally put into helping me sell my business. As far as I am concerned there is no other way to advertise a business for sale than in your BizBen.com site. |
Jeff Johnson, Business Owner |
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Your site is a favorite with us over 2 to 1 from the other business for sale website bizbuysell. We have sold 6 listings recently from your site vs. only 2 lisings on theirs. Your site is easier to use for business buyers and we like the number of calls we get from qualified business buyers from your print publication and 30+ websites! |
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